How to Write an Effective Job Description? Template + 8 Rules (2025)

Feel like your job postings are screaming into the void? You publish an offer, pay for promotion, and your inbox is either empty or full of CVs from people who clearly didn't read the requirements.

You're not alone. According to data from our Recruitment Trends 2026 report, up to 70% of candidates drop out halfway through reading an offer. The reason? Walls of text, lack of specifics, and corporate jargon that means absolutely nothing.

In this article, we'll show you how to fix this. We won't talk about "dynamic environments". We'll show you a concrete job description template that actually converts.

Is Your Job Ad a "Wall of Text"?

Take a quick test. Open your last job offer and answer honestly:

Is the job title understandable to a 10-year-old? (e.g., "Key Account Manager" vs. "Client Success Wizard")
Is the salary range listed?
Is the "Requirements" section longer than the "What We Offer" section?

If you answered NO to the first, NO to the second, and YES to the third – you have a problem. Recruitment "ghosting" often starts right here. Candidates see red flags and run.

Check also: Why Candidates Ghost You? Candidate Experience in Practice

8 Golden Rules of Effective Job Ads (Anti-Bot)

Writing job descriptions in 2025 isn't about copy-pasting rules from Wikipedia. It's sales. You are selling a role in your company, and the candidate pays with their time (and skills).

1. Title Matters (SEO!)

Avoid creative names like "Sales Ninja" or "Code Rockstar". No one types that into Google. If you're looking for a salesperson, write: Sales Representative (B2B). This ensures your ad is found by people actually looking for that job.

2. Salary Ranges are Not "Optional"

This is the most critical point. Studies show that ads with listed salaries get 40% more applications. If you're embarrassed by the rate, that's a signal you might need to rethink it.

Bad: "Competitive salary"
Good: "$60,000 - $80,000 / year + quarterly bonus"

3. Don't Write "Young and Dynamic Team"

This sounds like "high turnover and unpaid overtime". Instead, be specific:

"Our team consists of 5 people. Every Friday we order pizza and discuss the week's mistakes so we don't repeat them."
"The average tenure in our department is 4 years."

4. Responsibilities: Show a Day in the Life

Instead of a list of 20 bullet points, describe the challenges.

Instead of: "Handling customer emails and calls"
Write: "You will answer about 30 emails a day and have 2-3 calls with key clients, helping them configure our system."

5. Requirements: Separate "Must Haves" from "Nice to Haves"

Research shows women often only apply if they meet 100% of the criteria, while men apply if they meet 60%. If you list everything as "required", you lose great candidates. Mark clearly: Required: (3-4 points) vs. Nice to have: (the rest).

6. Benefits That Actually Matter

"Free coffee" is not a benefit. What do people actually care about?

Remote / Hybrid work (specifically: how many days?)
Training budget (what amount?)
Private health insurance (for family too?)
Paid time off policy

7. Call To Action (CTA)

Don't leave the candidate with "We will contact selected candidates". Write: "Click apply. No cover letter required. You'll get an initial response within 48h."

8. Legal & Compliance (GDPR/EEOC)

Ensure your footer contains necessary legal disclaimers compliant with local regulations (GDPR in Europe, EEOC in US). In GoJobee, we add these automatically, so you don't have to remember them.

Job Description Template (To Copy)

Below is a template you can adapt.

[Job Title], [City/Remote]

About Us: [One sentence about exactly what you do] [One sentence on why it's worth checking you out - e.g. mission or recent success]

Salary: [X - Y] [Currency] [Employment Type]

Your Challenges (What you will do):

[Task 1 - most important]
[Task 2]
[Task 3]
[Task 4]

What We Expect (Must have):

[Skill 1]
[Skill 2]
[X years of experience in...]

Nice to Have:

[Additional asset]
[Knowledge of tool X]

What We Give in Return:

💻 Equipment (MacBook/Dell of choice)
🏠 Hybrid work (3 days from home)
🏥 Premium Health Insurance
🚀 Training budget $1000/year

What does the process look like?

Phone screening (15 min)
Trial task (paid!)
Team meeting
Decision

[APPLY BUTTON]

Don't Want to Write This Yourself? Let AI Do It.

Creating a good job ad takes about 30-45 minutes. What if it took 30 seconds?

At GoJobee, we built an AI Job Description Generator. You just type the job title (e.g., "Marketing Manager"), and our AI creates a complete, formatted description tailored to your industry – with responsibilities and requirements.

See how AI supports recruitment or try GoJobee for free.

Want to know more about how technology is changing HR? Read our article on AI evolution in recruitment.